“We have high expectations for the Itaewon branch to act as the center of our strategy to stretch out in Asia.” Alex Hwang, who will manage the Itaewon brewery, added that Korea was selected for its image as a trendsetter among Asian countries. The foreigner-friendly Itaewon district in central Seoul is a haven for other tap houses and craft beer pubs. The equipment at BrewDog’s bar will come from Rolec, a German company that specializes in brewing machinery. “Itaewon is Korea’s craft beer mecca, but because most of the stores were small, it was hard to find pubs with full-fledged brewing facilities,” said BrewDog’s Korea head Kim Tae-kyung.